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-CONCEPT-


"porygon shock"


In this season, the designer looked into an event that took place in Japan in 1997.

It was ‘Pokémon Shock’. One of the Pokémon episodes that contained repetitive visual effects 

that induced seizures in a substantial number of Japanese viewers. (*38th episode ‘Electric Soldier Porygon’)

It is known that the viewers experience convulsions and loss of consciousness,

but it is interesting that they recover once the anime is turned off.


The collection was unfolded based on the idea that even the current generation, 

who are exposed to various grotesque mass media all the time, 

is experiencing ‘Pokémon Shock’ little by little every day.

In CLUT STUDIO’s Fall collection, you can find elements 

that are inspired by Porygon Shock, such as vivid color palette, 

imaginary CLUT TV graphic, sparkling glitters, velvet and etc.